HomeAbout usProjectsPublicationsNewslettersConferencesMediaNewsContactSearchLogin
News
Search
Sign up for Newsletter
18 February 2009
SRI-Adviser: Consumer Demand for Green Products is Still Rising, Survey Finds
Source: www.sri-advisor.com

by Robert Kropp

Survey by Boston Consulting Group of 9,000 consumers worldwide indicates that buying green products remains a priority despite economic downturn.


Now that the downturn has settled upon the world economy for what appears to be a protracted period, will consumers react by prioritizing bargains over products that benefit the environment? Or will the trend toward the purchase of green products continue?

According to a survey conducted by the Boston Consulting Group (BCG), the trend toward buying green continues. More consumers purchased green products in 2008 than in 2007, the survey found, and more consumers were willing to pay a higher price for green products if they were considered to be of higher quality.

The report, entitled Capturing the Green Advantage for Consumer Companies, surveyed approximately 9,000 adults aged 18-to-35 in nine countries through online questionnaires. In addition, face-to-face interviews were conducted in seven major cities in China.

Executives at 20 leading consumer companies were also interviewed about their green experiences and strategies.

According to the report, "The green movement is about reducing waste and minimizing our impact on the environment. Companies that translate these goals into a holistic approach to offering differentiated green products bringing down costs across the entire value chain have been rewarded with higher margins and market share."

"The continuing expansion of green consciousness around the world presents a huge opportunity for smart companies," the report states. "The business case for green remains compelling, especially in a tough market."

46% of respondents to the BCG survey strongly agreed that the actions of individuals can help protect the environment. When asked what actions they take to help protect the environment, a majority cited activities that also helped save them money: turning off home electronics, recycling, using low-energy light bulbs, saving water, and bringing their own bags to the grocery store were mentioned most often.

When asked about their green shopping habits, a majority of respondents said that their most frequent green purchases were in the categories of paper and packaged products, disposable home products, fresh meat and vegetables, and electronics and appliances. Nearly half of the respondents indicated a belief that green products are of a higher quality, especially in the category of ingestible products.

A majority of respondents in all countries also expressed a willingness to pay a premium of 5% or more for green products, especially those in the food and electronics and appliances categories.

73% of consumers considered it important that companies have good environmental records. Respondents said that companies should be clear about product risks and safety, provide information on environmental impact, have high ethical standards, and treat their employees fairly.

The survey recommended that companies factor sustainability into their business plans, embed green values throughout their supply chains, develop measurable goals and reporting structures, and communicate in a credible way with consumers about their products.

News
29 December 2011
SocialFunds: Shareowner Engagement Leads to Adoption of Human Rights Policy at OM Group
23 December 2011
SocialFunds: Shareowner Activists Pressure Chevron for Transparency Over Payments to Burmese Regime
22 December 2011
EnvironmentalFinance: Environmental Bonds 2012 | London | 15 February
21 December 2011
GreenerBuildings: Has the Sun (Finally) Set on Suburban Sprawl in California?
21 December 2011
GreenerBuildings: Green Portfolio Property Program Shows How Smart Investments See Green
20 December 2011
GreenBiz: Investment Opportunity - Europe Launches Eco-innovation Action Plan
19 December 2011
SocialFunds: CEO Pay at S&P 500 Companies Up 37% in 2010
16 December 2011
GreenerBuildings: Good News for Building Energy Retrofits
16 December 2011
SocialFunds: New Report Surveys Current State of Impact Investing
15 December 2011
EnvironmentalFinance: US lagging on ESG due to legal, fiduciary red herrings
[1]​[2]​[3]​[4]​[5]​[6]​[7]​[8]​[9]​[10]​[11]​[12]​[13]​[14]​[15]​[16]​[17]​[18]​[19]​[20]​[21]​[22]​[23]​[24]​[25]​[26]​[27]​[28]​[29]​[30]​[31]​[32]​[33]​[34]​[35]​[36]​[37]​[38]​[39]​[40]​[41]​[42]​[43]​[44]​[45]​[46]​[47]​[48]​[49]​[50]​[51]​[52]​[53]​[54]​[55]​[56]​[57]​[58]​[59]​[60]​[61]​[62]​[63]​[64]​[65]​[66]​[67]​[68]​[69]​[70]​[71]​[72]​[73]​[74]​[75]​[76]​[77]​[78]​[79]​[80]​[81]​[82]​[83]​[84]​[85]​[86]​[87]​[88]​[89]​[90]​[91]​[92]​[93]​[94]​[95]​[96]​[97]​[98]​[99]​[100]​[101]​[102]​[103]​[104]​[105]​[106]​[107]​[108]​[109]​[110]​[111]​[112]​[113]​[114]​[115]​[116]​[117]​[118]​[119]​[120]​[121]​[122]​[123]​[124]​[125]​[126]​[127]​[128]​[129]​[130]​[131]​[132]​[133]​[134]​[135]​[136]​
Sustainable Investment Research Platform
Provided by Webforum